Monday, June 4, 2007

company and their logo


Amazon

You might think the arrow does nothing here. But it says that amazon.com has
everything from a to z and it also represents the smile brought to
the customer’s face.

Sun Microsystem
The SUN Microsystems logo is a wonderful example of symmetry and order.
It
was a brilliant observation that the letters u and n while arranged adjacent to
each other look a lot like the letter S in a perpendicular direction.
Spectacular.

IBM
the horizontal stripes suggest “speed and dynamism.” The logo was designed by graphic designer Paul Rand.

Microsoft
In 1987, Microsoft adopted its current logo, the so-called “Pacman Logo” designed by Scott Baker. According to the March 1987 Computer Reseller News Magazine, “The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the “soft” part of the name and convey motion and speed.”

FedEx
Am not sure how many of you have noticed a hidden symbol in the Federal
Express logo. Yeah, I am talking about the ‘arrow’ that you can see between
the E and the x in this logo.
The arrow was introduced to underscore speed and
precision, which are part of the positioning of the company.

Accenture
The font used in the Accenture logo is Rotis Sans Serif. Rotis SemiSans was used from 1998 through 2000 in the “A to the Power of C” Andersen Consulting logo.
The greater-than sign over the ‘t’ is intended to show that the company is looking to the future. The mark is also an accent mark in music.

TATA
The now ubiquitous blue-coloured Tata logo was designed by the Wolff Olins consultancy. The logo was meant to signify fluidity; it may also be seen as a fountain of knowledge, also as a tree of trust under which people can take refuge.

Ford
The Ford oval trademark was first introduced in 1907. The dark blue background of the oval is known to designers as Pantone 294C, the same color used in Finland’s flag. The Ford script is credited to Childe Harold Wills, Ford’s first chief engineer and designer. He created a script in 1903 based on the one he used for his business cards. Today, the oval has evolved into a perfect oval with a width-to-height ratio of 8:3.
The current Centennial Oval was introduced on June 17, 2003 as part of the 100th anniversary of Ford Motor Company

Eighty-20
Eighty-20 is a small consulting company which does sophisticated financial
modeling, as well as some solid database work. All their work is highly
quantitative and relies on some serious computational power, and the logo is
meant to convey it.
People first guess that 20% of the squares are
darkened, but that turns out to be false after counting them. The trick is to
view the dark squares as 1’s and the light squares as 0’s. Then the top line
reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in
binary.


Mind your language; you never know what it will land you in

There were these 4 guys, a Russian, a German, an American and a French, who found this small genie bottle. When they rubbed the bottle, a genie appears. Thankful that the 4 guys had released him
out of the bottle, he said, "Next to you all are 4 swimming pools, I will give each of you a wish. When you run towards the pool and jump, you shout What you want the pool of water to become, then
your wish will come true."

The French wanted to start. He ran towards the pool, jumped and shouted WINE". The pool immediately changed into a pool of wine. The Frenchman was so happy swimming and drinking from the pool.

Next is the Russian's turn, he did the same and shouted, "VODKA" and immersed himself into a pool of vodka.

The German was next and he jumped and shouted, "BEER". He was so contented with his beer pool.

The last is the American. He was running towards the pool when suddenly he steps on a banana peel. He slipped towards the pool and shouted, "SH** !!!!!!!........."

MORAL OF THE STORY: Mind your language; you never know what it will land you in.

Bullshìt might get you to the top, but it won’t keep you there

A turkey was chatting with a bull.
“I would love to be able to get to the top of that tree,” sighed the turkey, but I haven’t got the energy.”
“Well, why don’t you nibble on my droppings?” replied the bull. “They’re packed with nutrients.”
The turkey pecked at a lump of dung and found that it gave him enough strength to reach the lowest branch of the tree.
The next day, after eating some more dung, he reached the second branch.
Finally after a fourth night, there he was proudly perched at the top of the tree.
Soon he was spotted by a farmer, who shot the turkey out of the tree.
Moral of the story: Bullshìt might get you to the top, but it won’t keep you there.

To be sitting and doing nothing, you must be sitting very high up.


A crow was sitting on a tree, doing nothing all day.
A rabbit asked him, “Can I also sit like you and do nothing all day long?”
The crow answered: “Sure, why not.”
So, the rabbit sat on the ground below the crow, and rested.
A fox jumped on the rabbit and ate it.
Moral of the story: To be sitting and doing nothing, you must be sitting very high up.

Always let your boss have the first say

A sales rep, an administration clerk, and the manager are walking to lunch when they find an antique oil lamp.
They rub it and a Genie comes out.
The Genie says, “I’ll give each of you just one wish.”
“Me first! Me first!” says the admin. clerk.
“I want to be in the Bahamas, driving a speedboat, without a care in the world” Poof! She’s gone.
“Me next! Me next!” says the sales rep. “I want to be in Hawaii, relaxing on the beach with my personal masseuse, an endless supply of Pina Coladas and the love of my life.” Poof! He’s gone.
“OK, you’re up,” the Genie says to the manager.
The manager says, “I want those two back in the office after lunch.”
Moral of the story: Always let your boss have the first say.

If you are not well informed in your job, you might miss a great opportunity.


A priest offered a lift to a Nun.
She got in and crossed her legs, forcing her gown to reveal a leg.
The priest nearly had an accident. After controlling the car, he stealthily slid his hand up her leg.
The nun said, “Father, remember Psalm 129?”
The priest removed his hand.
But, changing gears, he let his hand slide up her leg again.
The nun once again said, “Father, remember Psalm 129?”
The priest apologized “Sorry sister but the flesh is weak.”
Arriving at the convent, the nun went on her way.
On his arrival at the church, the priest rushed to look up Psalm 129.
It said, “Go forth and seek, further up, you will find glory.”
Moral of the story: If you are not well informed in your job, you might miss a great opportunity.

Don't share critical information

A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings.
The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next door neighbor. Before she says a word, Bob says, “I’ll give you $800 to drop that towel,”
After thinking for a moment, the woman drops her towel and stands naked in front of Bob.
After a few seconds, Bob hands her $800 dollars and leaves.
The woman wraps back up in the towel and goes back upstairs.
When she gets to the bathroom, her husband asks, “Who was that?”
“It was Bob the next door neighbor,” she replies.
“Great!” the husband says, “did he say anything about the $800 he owes me?”
Moral of the story: If you share critical information pertaining to credit and risk with your shareholders in time, you may be in a position to prevent avoidable exposure.

smart wife

Letter from husband ( who is abroad) to wife
Dear Sweetheart:
I can’t send my salary this month, so I am sending 100 kisses.
You are my sweetheart
Your husband,
Allen

============ =========

His wife replied back after some days to her husband:

Dearest sweetheart,
Thanks for your 100 kisses, I am sending the expenses details.
1. The Milk man agreed on 2 kisses for one month’s milk.
2. The electricity man only agreed after 7 kisses.
3. Your house owner is coming every day and taking two or three kisses Instead of the rent.
4. Supermarket owner did not accept kisses only, so I have given him Some other items……. ….
5. Other expenses 40 kisses
Please don’t worry for me, I have a remaining balance of 35 kisses and I hope I can complete the month using this balance.
Shall I plan same way for next months, Please Advise!!!

Your Sweet Heart

Stanford Convocation speech Steve Jobs'05

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?



It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Always consider a business proposal in its entirety before agreeing to it and getting screwed

Johnny wanted to have s e x with a girl in his office, but she belonged to someone else...

One day, Johnny got so frustrated that he went up to her and said, "I'll give you a $100 if you let me screw you. But the girl said NO.

Johnny said, "I'll be fast. I'll throw the money on the floor, you bend down, and I'll be finished by the time you pick it up."

She thought for a moment and said that she would have to consult her boyfriend... So she called her boyfriend and told him the story.

Her boyfriend says, "Ask him for $200, pick up the money very fast, he won't even be able to get his pants down."

So she agrees and accepts the proposal. Half an hour goes by, and the boyfriend is waiting for his girlfriend to call.

Finally, after 45 minutes, the boyfriend calls and asks what happened.

She responded, "The bastard used coins!"

Management lesson: Always consider a business proposal in its entirety before agreeing to it and getting screwed!